http://www.trendslate.com/2009/08/28/google-opening-adsense-to-networks-is-a-very-good-thing-for-the-rubicon-project/ TrendSlate covers technology, business and venture capital in Southern California. Wed, 24 Feb 2010 06:18:25 -0800 http://wordpress.org/?v=2.8.6 hourly 1 http://www.trendslate.com/2009/08/28/google-opening-adsense-to-networks-is-a-very-good-thing-for-the-rubicon-project/comment-page-1/#comment-81 TrendSlate » The Rubicon Project Continues to Blaze the Trail! – Raises $9MM in Additional Funding Wed, 23 Sep 2009 06:10:04 +0000 http://www.trendslate.com/?p=323#comment-81 [...] that after Google announced its entry into the ad-network optimization space that this would be favorable for the Rubicon [...] [...] that after Google announced its entry into the ad-network optimization space that this would be favorable for the Rubicon [...]

]]> http://www.trendslate.com/2009/08/28/google-opening-adsense-to-networks-is-a-very-good-thing-for-the-rubicon-project/comment-page-1/#comment-44 TrendSlate | » Enterprise Web 2.0 – What McKinsey’s Study Means for Entrepreneurs, Executives, and Agencies Sun, 06 Sep 2009 19:27:39 +0000 http://www.trendslate.com/?p=323#comment-44 [...] And there is one low-hanging fruit that the survey exposed — the ‘adoption hurdle’. Survey respondents found that incorporating Web 2.0 technologies is a little tricky, and traditional financial or performance incentives aren’t working to motivate continued use. What is working, however, are informal incentives of the Web 2.0 culture such as ratings by peers, recognition or “likes” on meaningful contributions. One terrific example comes from Santa-Monica based Rubicon Project, where individual Yammer contributions are openly displayed on plasma screens throughout the office. Let’s see if Google copies that too. [...] [...] And there is one low-hanging fruit that the survey exposed — the ‘adoption hurdle’. Survey respondents found that incorporating Web 2.0 technologies is a little tricky, and traditional financial or performance incentives aren’t working to motivate continued use. What is working, however, are informal incentives of the Web 2.0 culture such as ratings by peers, recognition or “likes” on meaningful contributions. One terrific example comes from Santa-Monica based Rubicon Project, where individual Yammer contributions are openly displayed on plasma screens throughout the office. Let’s see if Google copies that too. [...]

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