The devil is clearly in the details when you are in stealth mode. Small Demons, a Los Angeles based startup founded by Tony Amidei, and Valla Vakili is getting closer to launching. Based on their Form D, they have raised $300k out of the total $500k.

The Twitter profile slogan, “When you love something so much you want to experience everything attached to it” suggests something related to content and recommendations. Furthermore, Tony was working on a project called http://news-to.me/ which hailed itself as “the personalized homepage for visually conscious people”. Tony and Valla worked together within product while with Yahoo years ago.

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