Luxury brands have been slow to adopt social media marketing tactics, however that is changing rapidly. Porsche recently completed a campaign that encourages people to “like” Porsche on Facebook in order to drive their total fans to 1 million and beyond. In return, every person that participated would then have their name placed on the GT3 Hybrid Porsche. Porsche’s approach wisely combined online and offline and created a lot of earned media as a result. Participants are also encouraged to visit a mini site where they can search for their name on the car.

What other brands could leverage this tactic?
- Cruise ships could cover the ship with past passenger names that are fans
- A real estate developer could cover their building with the names of fans

See the video of the names applied to the car:

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Tags   facebook  like  porsche  tactic