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Sh*t Entrepreneurs Say

Eric Fader — Thu, 26 Jan 2012 16:15:48 +0000

Lucky Ant Customer Funds Business

Eric Fader — Wed, 04 Jan 2012 16:48:50 +0000

Lucky Ant has taken the Kickstarter model to local businesses in New York. It is leveraging the trend of consumers willing to provide money in return for exclusive products, access, and more. Increasingly companies are looking for creative ways to fund a new idea and venture. Watch the video below to learn how Lucky Ant works:

How Lucky Ant Works from Lucky Ant on Vimeo.

US Deficit Simplified

Eric Fader — Fri, 23 Dec 2011 02:38:37 +0000

Inspired by an image that has been shared over 8K times on Facebook, I created a chart that exemplifies the problem of the US deficit and the budgeting process. Recently the US government spent significant amounts of time to cut a very small portion of its spending. As you will see in the chart below, there is a significant different between the tax revenue and expenditures.

Mind Reading in 5 Years

Eric Fader — Tue, 20 Dec 2011 02:44:10 +0000

IBM recently released its predictions over the next five years that range from energy production to mind reading.

Make Things Happen

Eric Fader — Sat, 17 Dec 2011 17:07:15 +0000

Give this guy some credit for publishing this on YouTube.

QR Code as Tattoo

Eric Fader — Sat, 17 Dec 2011 11:38:24 +0000

Tattoos are increasingly popular and now artists are leveraging technology such as the QR code to provide a never ending story. This person can assign any media they want to the QR tattoo and instantly amaze his/her admirers.

Mark Cuban Invest in Yourself

Eric Fader — Mon, 12 Dec 2011 04:01:28 +0000

Mark Cuban spoke at the Ignition Conference ultimately recommended that people invest in themselves and/or their own company instead of the stock market.

Learning Matrix Style

Eric Fader — Mon, 12 Dec 2011 02:49:10 +0000

Marketers have started to use technologies such as fMRI to study the brain waves of test subjects in response to advertisements. A recent development by the NSF research team reveals the following:

In the future, a person may be able to watch a computer screen and have his or her brain patterns modified to improve physical or mental performance. Researchers say an innovative learning method that uses decoded functional magnetic resonance imaging could modify brain activities to help people recuperate from an accident or disease, learn a new language or even fly a plane.
- Nicolle Rager Fuller, National Science Foundation

Google Hipmunks Hipmunk

Eric Fader — Sun, 11 Dec 2011 22:48:23 +0000

Hipmunk was first to apply a significant change to the manner by which consumers scheduled travel online. However I think that with Google’s purchase of ITA and the rollout of Google Flights, Google has effectively Hipmunked Hipmunk. Take a look at the interface below.

Amazon Causes Retail Uproar

Eric Fader — Sun, 11 Dec 2011 22:34:14 +0000

Most avid readers saw this coming but retailers seem to be in denial. Well, fact of the matter is that mobile is increasingly becoming a tactic for etailers to cannibalize customers from retail stores. Amazon, among others, have taken some bold moves to further empower the consumer. Notably, Amazon on two separate occasions so far in the 2011 holiday season is providing incentives for consumers to check a price within a retail location and purchase the same product from Amazon instead.

Amazon is using its mobile app as the main weapon in the battle for consumers and retail sales amidst this holiday season. Increasingly the retail store is becoming the area to browse and learn about a product up close and then close the sale either via mobile or online from the merchant with the best price.

Retailers should stop complaining and realize that they are the ones with the opportunity to help close the sale instead of complaining about how many sales they are potentially losing to Amazon. Specifically retailers should emphasize the convenience of being able to see, experience, and then leave the store with the product after purchase. The consumer already made the time commitment to drive to the store, park etc. In store sales representatives should be encouraged to provide value rather than pushing product down consumers’ throats. Tweet