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	<title>TrendSlate &#187; esolar</title>
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	<description>TrendSlate covers technology, business and venture capital in Southern California.</description>
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		<title>eSolar Relying on Software Just as Heavily as the Sun</title>
		<link>http://www.trendslate.com/2009/09/15/esolar-relying-on-software-just-as-heavily-as-the-sun/</link>
		<comments>http://www.trendslate.com/2009/09/15/esolar-relying-on-software-just-as-heavily-as-the-sun/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 05:10:57 +0000</pubDate>
		<dc:creator>Tim Schulz</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[bill gross]]></category>
		<category><![CDATA[esolar]]></category>

		<guid isPermaLink="false">http://www.trendslate.com/?p=929</guid>
		<description><![CDATA[When it comes to generating solar power, eSolar &#038; Bill Gross rely on the power of software just as much as the brightness of the sun.]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.trendslate.com/wp-content/uploads/2009/09/esolar_plant-300x199.jpg" alt="esolar_plant" title="esolar_plant" width="300" height="199" class="alignleft size-medium wp-image-928" /> We recently reported that SoCal energy start-up eSolar launched the <a href="http://www.trendslate.com/2009/08/10/esolar-launches-worlds-first-solar-power-plant/">world&#8217;s first solar-power plant</a>.  The company&#8217;s success is a testament to Southern-California innovation in the form of <a href="http://www.idealab.com/about_idealab/">Idealab</a>, as well as the leadership of <a href="http://en.wikipedia.org/wiki/Bill_Gross">Bill Gross</a>.  But there&#8217;s one other unsung hero:  Software.</p>
<p>ZDNet <a href="http://www.zdnetasia.com/insight/business/0,39051970,62057068,00.htm">reports</a> that eSolar is relying on the power of software to reduce costs at the power plants.  The power plants comprise many small mirrors that much be automatically programmed to follow the sun and harness as much light as possible:</p>
<blockquote><p>
 In one 46-megawatt eSolar plant, there are 200,000 flat mirrors, each individually controlled by a microprocessor for the optimal angle.  In an interview, Gross predicts that the &#8220;more software, less steel&#8221; trend will continue in solar, which will help get the cost of solar electricity down.</p></blockquote>
<p>Its great to see that even in ground-breaking industries like clean energy, software continues to play such an integral role.  </p>
<p><span style="float: left;" ><a class="twitter-share-button"  data-via="" data-count="horizontal" data-related="mohanjith:S H Mohanjith" data-lang="en" data-url="http://www.trendslate.com/2009/09/15/esolar-relying-on-software-just-as-heavily-as-the-sun/" data-text="eSolar Relying on Software Just as Heavily as the Sun" href="http://twitter.com/share?via=&#038;count=horizontal&#038;related=mohanjith%3AS%20H%20Mohanjith&#038;lang=en&#038;url=http%3A%2F%2Fwww.trendslate.com%2F2009%2F09%2F15%2Fesolar-relying-on-software-just-as-heavily-as-the-sun%2F&#038;text=eSolar%20Relying%20on%20Software%20Just%20as%20Heavily%20as%20the%20Sun" >Tweet</a></span></p>
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		<title>eSolar Launches World&#8217;s First Solar Power Plant</title>
		<link>http://www.trendslate.com/2009/08/10/esolar-launches-worlds-first-solar-power-plant/</link>
		<comments>http://www.trendslate.com/2009/08/10/esolar-launches-worlds-first-solar-power-plant/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 00:29:18 +0000</pubDate>
		<dc:creator>Tim Schulz</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[bill gross]]></category>
		<category><![CDATA[esolar]]></category>
		<category><![CDATA[pasadena]]></category>
		<category><![CDATA[power plant]]></category>
		<category><![CDATA[solar]]></category>
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		<guid isPermaLink="false">http://www.trendslate.com/?p=157</guid>
		<description><![CDATA[Pasadena-based eSolar has created the world's first solar powerplant.  Bill Gross sees bright prospects on the horizon.]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.trendslate.com/wp-content/uploads/2009/08/esolar.gif" alt="esolar" title="esolar" width="166" height="62" class="alignleft size-full wp-image-160" /></p>
<p>Pasadena-based eSolar has created the <a href="http://video.foxbusiness.com/7849366/e-solar-ceo-on-new-power-plant/?category_id=b56a32bfe7af4a7bd95bd9d88962a05c8ec92b22">world&#8217;s first solar powerplant</a> that is competitive with fossil fuels.  Their plan is to build more of these power plants throughout California.<br />
<center><br />
<script type="text/javascript" src="http://video.foxbusiness.com/embed.js?id=7849366&#038;w=400&#038;h=249"></script><noscript>Watch the latest business video at <a href="http://video.foxbusiness.com/">FOXBusiness.com</a></noscript><br />
</center></p>
<p>eSolar&#8217;s approach to solar power is very simple &#038; innovative (a trademark of just about everything <a href="http://www.idealab.com/about_idealab/">Idealab</a> produces) and so their business will scale exceptionally well.  eSolar also has one of the most respected management teams in the industry.</p>
<p>In the video below, Bill Gross spoke about this technology at the 2003 TED conference.<br />
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