Posts Tagged ‘facebook’
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Recent Comments
Curled Up Experience
Jason Calacanis recently wrote about the "Curled Up" experience after watching people consume content on tablets compared to other consumption experiences such as "lean back" or "lean forward". With Mahalo's focus on video and iPad applications, this is a very pertinent observation.
Converse Mass Customization
Mass customization has seen increasing adoption especially in Germany. Converse is launching a Facebook application branded as "Converse Made By" where consumers can create and sell their creations in Zazzle like fashion.
Design for Location
Interesting presentation by Farrah Bostic, a strategist, thinker and maker from Brooklyn, NY. Location Based Services: Not Just GPS & Foursquare View more presentations from Farrah Bostic Tweet
The Social TV Remote
Currently TV, the Internet, and commerce are disconnected and require multiple input devices to change the channel, comment socially about a TV show, and make a purchase. Things are changing rapidly especially with Facebook's move towards becoming the social TV guide. Syzergy, created a concept called GOAB which is a glimpse into the near future when you can find shows to watch, share content and purchase products all from one device while consuming TV.
Porsche Understands Social Media
Luxury brands have been slow to adopt social media marketing tactics, however that is changing rapidly. Porsche recently completed a campaign that encourages people to "like" Porsche on Facebook in order to drive their total fans to 1 million and beyond. In return, every person that participated would then have their name placed on the GT3 Hybrid Porsche. Porsche's approach wisely combined online and offline and created a lot of earned media as a result. Participants are also encourages to visit a mini site where they can search for their name on the car.
Dig Your Well Before You Are Thirsty
With the economy in a state of disaster it is becoming incredibly important to connect with people. As you know many sites facilitate this including Facebook, Linkedin, Quora etc. We have outlined some best practices for connecting with people for a job, for seeking advice...
Walmart Leverages Groupon Tactics
Walmart, the company everyone loves to hate, recently leveraged tactics online that are similar to Groupon. Specifically, they added a tab to its Facebook page called crowdsaver. Over time Walmart reveals products within that tab and users have to “like” Walmart to essentially vote for...